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So let’s say I had an SEO consulting firm with locations in several cities across the U.
S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.
Referral traffic is almost entirely from blogs and industry publications, and campaigns is representative of the ads that we place, .
Essentially we targeted the low-hanging fruit; keywords identified by our model that could generate a minimum level of traffic in 3 months or less, with a minimum investment in content development.Please allow me to preface this by saying that I am bias; in my opinion the architecture of a website is critical to achieving SEO success.My largest successful SEO projects have come due to a variety of factors, but tend to come down to 3 core components of architecture: Scalable architecture is an obvious one; you need a system that can grow as large as you want/need it to.I watched (obsessively) which phrases and topics generated the most traffic.As soon as a topic began to grow legs, we would focus additional keyword research on finding concepts and phrases that were both complimentary and contextually relevant.
We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start.